Monitoring IR Success: The Importance of Qualitative and Quantitative Market Perception Research

AIRA is delighted to hold the next Small-Cap Virtual Chapter Meeting on 30 April 2024.

In today’s rapidly evolving financial landscape, small cap companies navigate a complex matrix of challenges and opportunities to enhance their market stance. Qualitative and quantitative market perception research can provide an invaluable tool for investor relations in leveraging these opportunities and understanding challenges through the eyes of the market. This approach not only deepens the understanding of investor sentiment on things like the company’s:
• performance, 
• strategy, 
• management team, and 
• board 

It also serves as a critical instrument in customising IR communications, engagement strategies, and delivering insightful feedback to the C-suite and Board.

We invite you to join the upcoming AIRA Small Cap Virtual Chapter meeting, where you will gain insights from the real-world experiences of three small cap IR professionals. These leaders will discuss their direct experiences with perception studies, sharing valuable lessons on the successful application of these studies in refining IR communication and engagement tactics. This meeting presents a not-to-be-missed opportunity to learn effective strategies, understand the tangible benefits of conducting perception studies, and discover how these insights can transform your investor relations approach. 

GUEST SPEAKERS INCLUDE:

• Andrew Dempster | General Manager Investor Relations, Judo Bank Limited
• Candice Sgroi | Head of Investor Relations & Corporate Communications, Lucapa Diamond Company Limited
• Donna Byrne | General Manager IR and Sustainability, Ingenia Limited (moderator)
  

To register you will need to login and click on the registration link.  Please be advised you will need to create an account if you are new to AIRA.
Only registered participants will receive the link to access the event.  This link will be sent out via email 48 hours prior to the event.  The event will use Zoom Webinar.

(Note- This event is principally conducted for listed entities and is subject to registration approvals.)